“Women to Watch” host Sue Foley Rocco cultivates change by sharing personal stories of women in leadership roles
Sue Foley Rocco is, in media terms, definitely “trending up.” A year ago she had a career in sales that, by her own admission, “just kind of kept plodding along.” She has since transformed herself, in more ways than one, as host of a successful radio program on Bala Cynwyd’s WWDB-AM Talk 860, featuring prominent female business leaders.
For as long as she can remember, Rocco was addled by what she describes as poor self-esteem. Then, one day, something changed. She remembers standing in the bedroom of her Worcester home, analyzing her life in the aftermath of a certain family situation. It was then she made the decision to finally pursue “something that would make a difference.” She soon made a connection with Kim Douglas, host of a networking show on Jeffersonville’s WFYL 1180 AM, who suggested Rocco pitch a program to the station’s general manager. Shortly after, “Women to Watch” (women2watch.net) came into being.